Julie Fjeldsbø

Talk

Looks Like Airbnb: The Illusion of Good Design in the Age of AI

A cross-functional team shares what happened when they used AI design tools on a real client project. The tools produced highly polished, almost-finished concepts that sped up early iteration and user testing — but the team realised they were “generating” rather than “designing,” with outputs that lacked structural integrity and intentional decisions. Julie unpacks how high-fidelity AI prototypes can mislead stakeholders, how to reframe the workflow from generation back to intentional design, and when AI tools genuinely add value.