Mutia (Tia) Ferhana

Tia is a VR Designer & Strategy Lead at Sacks of Spice. With a Master’s in Cultural and Creative Industries from the University of Sussex, she specialises in the digitisation of experience, with a core focus on scaling empathy through design. Her journey began in independent publishing — exploring how to cultivate human connection through cultures, creative practices and stories — and today she has pivoted that expertise toward immersive experiences, exploring how VR can transcend physical limitations to create deeper, more empathetic engagement.